How To Make Money - Improve Your Website
Have you ever wanted to how to make money by improving your website, but didn't know where to begin? Here are some ideas:
1. The Headline: This is one of the most important factors to test on a web page. If you want to grab your visitor's attention, and have them read the rest of your page, you need to hook them with a good headline. Test several variations to find one that works well. (important)
2. A Magazine-Style Drop Cap: This is fairly important for the size of the change being made. It "almost" never hurts, and often gives 30% boosts. The drop cap draws the visitor's eye into the copy after reading the headline. If you search Google for "magazine style drop caps" you will see some tutorials for doing these with span tags. You can get really creative with these. (medium importance)
3. The Layout: Do you have one column or three? Do you have a long sales letter, or a short fact sheet. The general approach you take on your page can make a big difference. This might even be the most important choice to make. Unfortunately, when using multivariate testing software, it's often difficult to test this factor with other factors, because it pervades so much of the page. You can either test this factor separately, or run your multivariate test from a spreadsheet. Or, with a server-side PHP-based software program, you can test it with other factors with some clever work, though it will probably be much easier just to run a simple split test for this factor alone. (important).
4. Your Offer: Do you give them 10% off, or a $100 rebate? Do you offer a free eBook as a bonus? Should you offer three bonuses, or just one? More is not always better. Should you do an upsell before purchase? Or should you do a "One Time Offer" after purchase? These things are extremely important. (important)
5. Risk Reversal or Guarantee: Should you offer a 100% money-back guarantee for 30 days? 60 days? 90 days? Lifetime? Many marketers will tell you the longer the better. Ironically, the longer your refund period, the fewer the refunds you'll issue. Many times this isn't in your control. Your payment processor will have a set policy. (60 days is very common). If you have more control, you can test all kinds of things. How about a "double your money back " guarantee? That's bold, but you'll have to make sure you can make it work. (important)
6. How You Frame Your Price: Do you apologize for charging $20, or do you sell it for $1,000, and make them think it's worth $10,000? If you frame too high, you might not be believable. Too low, and your product won't have much perceived value. Should you use a coupon code? When should you give it to them? At the top of the page? Should you let your affiliates pass on the coupon code? Price framing is a very important art, that you can develop through testing. (important)