How To Make Money - Ever Hear of Text Message Marketing?

Did you ever think that mobile phones would provide answers to solving the how to make money puzzle? Due to new products such as HOF Mobile text message marketing and Twitter the way the marketing world approaches promotions is changing. The most conventional methods are being combined with newcomers to produce a more integrated marketing mix. Television and newspapers are being complemented by marketing via the mobile phone and new strategies are emerging as a result.

Social marketing sites have moved in public prominence and public acceptance and therefore are being used by many companies as a valid marketing tool. The speed these tools are being adopted is exponential and many companies are exploring how they can use the information to their best advantage.

A recent report in the New York Times stated three key market developments that have moved text message marketing out of the shadows and into marketing reality. The first was that there were 3.5 billion texts sent in the United Sates every single day. This is a threefold increase over the number of texts reported in 2007. The second message was that the main usage growth was seen in the over 30 age group. This demographic often has the most disposable income and is a key Market for many companies. The third relates to the fact text messages to date have been relatively spam free. Because of this 97% of text messages are opened by the recipients which is a far higher opening rate than is experienced with email Messages.

The next phase of the marketing worlds Change will relate to how well the text or SMS can be translated into a real marketing tool and how well it can work alongside more traditional methods of getting the message out

With these changes and growth marketing professionals are brainstorming to see how they can utilise these new opportunities. Older methods will continue to be used but these new developments will be used alongside, ideally in an integrated manner.

Innovation is happening constantly and new methods are being offered and adopted. A trial is currently underway in New Zealand for store vouchers to be sent to new customers who sign up to mailing lists via their mobile phone. The text message is then taken into the store and the discount applied to the purchase made. It is not yet clear if this attempt will be successful. While it is cheap to do, consumer reaction is still being monitored. The evolution of mobile phone technology also means what can be done on a mobile phone is ever expanding.

Many companies use text messaging currently to provide real time information to consumers. Texting them their train will be five minutes late is a valuable practical and accepted usage. Airlines have even started to introduce the use of boarding passes sent to mobile phones and read on scanners as the passenger passes through.

One important factor for the marketing professional is the knowledge most people keep their phones close to them at most times and therefore are ready to be marketed to at the appropriate time. The evolution of text message marketing may be the next natural step in how to make money, however, its usage and acceptance are not yet guaranteed.

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